Epic games vs apple who won8/8/2023 ![]() ![]() The percentage that Apple takes is pretty standard on digital storefronts, like Steam or the Nintendo eShop. If Apple - or indeed, any major storefront - took less than its usual 30% cut for apps and in-app purchases, it could make a world of a difference for indie developers. ![]() But the implications of the lawsuit could be more far-reaching for the gaming industry at large, especially when it comes to smaller game developers. Obviously, winning this battle would mean that Epic Games makes more money, which would be “favorable” to them. “Instead, Epic is seeking injunctive relief to allow fair competition in these two key markets that directly affect hundreds of millions of consumers and tens of thousands, if not more, of third-party app developers.”Įpic’s complaint against Google reads similarly, with Epic stating that it is not seeking “favorable treatment” for itself, but rather, a more open environment for everybody. Many folks worry that this tussle will just end with Apple easing up on Epic Games while ignoring everyone else, but Epic’s lawsuit explicitly says the company doesn’t want special treatment that isn’t afforded to others. “Nor is Epic seeking favorable treatment for itself, a single company,” the document reads. In it, Epic says it doesn’t want monetary compensation from the proceedings. The language of the lawsuit is revealing. After all, this issue comes down to money, and making more of it.īut that skeptical narrative also flattens what else is at stake in the legal battle between Epic Games and Apple. It’s a sentiment I’ve seen echoed on social media, where some folks posit that in a slap fight between two tech giants, the only real winner is the corrupting tendrils of capitalism. “ Everything about this sucks,” laments gaming website Kotaku. Apple is the most valuable company in the world surely it can live with taking a smaller commission from products sold on its storefront. ![]() Can a gaming company valued at $17.3 billion really act like it’s an underdog sticking it to the man? Then again, the alternative - rooting for Apple - doesn’t seem much better. Smaller developers end up with 85 per cent of their earnings, rather than 70 per cent.It’s easy to roll your eyes at Epic Games’ “Nineteen Eighty-Fortnite” ad, which parodies a 1984 Apple commercial about the company’s fight against a monopoly. However, Apple still charged a 26 per cent commission on these payments, just slightly lower than the 30 per cent it makes from payments made to larger developers when paid using Apple’s own system. In 2021, South Korea passed a law to make app stores accept payment methods other than the platform holder’s own. These are building blocks that help iPhone apps work. As it produces both the software and hardware, Apple has a high level of power over how its systems operate, and can specify how its APIs are used. It’s not like gaming on PC, where platforms such as Steam, GOG, Epic Games, Windows Games, and others can effectively compete for the same audience.Ĭontrol is not going to be that easy to wrestle from Apple’s hands either. Third-party app stores like APKPure, Getjar, APKMirror, and Aptiode are only really of interest to nerdy enthusiasts, because of their flaky user experience, limited libraries, and sub-optimal security. However, that is not really what we’ve seen in Android. The recurring argument of these rules is that they reinforce competition and encourage innovation. Is there an iPhone App Store alternative? New West End Company BRANDPOST | PAID CONTENT. ![]()
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